Doing Well by Doing Good: The Business Development Benefits of Law Firm Pro Bono

  • 5:00 PM - 6:30 PM
  • Mid-Atlantic
  • By: Legal Marketing Association - Metro NY Chapter, Pro Bono & Legal Services Committee - New York City Bar Association, Career Advancement and Management Committee - New York City Bar Association
  • New York City Bar
  • Pro Bono

Savvy firms understand that we are in a relationship business and take every opportunity to improve and strengthen their relationships with their clients, but many overlook an opportunity staring them in the face - to partner with their clients on their pro bono efforts. Firms do pro bono. Many of our clients - particularly those with large in-house legal departments - also do pro bono. Our panel's goal is to show lawyers and the marketers who serve them how aligning their pro bono efforts with their clients' efforts and interests can yield unexpected business benefits.


Geoff Goldberg, Chief Advancement Officer, McCarter & English
John Ogden, President + CEO, Innovative Results LLC
Bret Parker, Vice President and Associate General Counsel, Elizabeth Arden, Inc.
Robert S. Whitman, Partner, Labor & Employment Department, Seyfarth Shaw LLP


Member Fee (For NYCBA members and LMA members): $30, Non-Member Fee: $45

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