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Spanish-language TV series will promote health insurance to Latinos

Thursday, September 05, 2013

Access Health CT, the state’s new health insurance marketplace, is launching a Spanish-language “edutainment” television series intended to reach uninsured Latinos.

Latinos make up 14 percent of the state’s population, but a quarter of the people without health insurance in the state, making them a key target for those trying to enroll people in coverage as part of federal health reform.

Access Health was created as part of the federal health law to offer private health care coverage to people who buy insurance on their own and to small groups.

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