Pro Bono News

Dentsu Aegis Rolls Out Passion 'Disaster' Project

Monday, July 29, 2019

Dentsu Aegis Rolls Out Passion 'Disaster' Project

"Dentsu Aegis Network (DAN) is leveraging its talents and resources for a multifaceted pro-bono campaign designed to help under-served communities impacted by natural disasters.

The integrated, two-part campaign kicks off by first recruiting the U.S. legal community to commit their services at Administered by Pro Bono Net, is a joint effort of Lone Star Legal Aid, Pro Bono Net, the American Bar Association’s Center for Pro Bono, the Legal Services Corporation and the National Legal Aid & Defender Association.

The platform will mobilize legal professionals in the aftermath of a disaster to help disaster-impacted communities get free legal aid and self-help resources.

Fetch, DAN’s global full-service mobile agency, produced the creative, including videos, display-ads and social content. These creative executions will ask: “Can they count on you?” as well as “Communities are counting on your skills – will you help them?” and “Are you with us?”..."

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