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Dentsu Aegis Rolls Out Passion 'Disaster' Project

Dentsu Aegis Rolls Out Passion 'Disaster' Project

"Dentsu Aegis Network (DAN) is leveraging its talents and resources for a multifaceted pro-bono campaign designed to help under-served communities impacted by natural disasters.

The integrated, two-part campaign kicks off by first recruiting the U.S. legal community to commit their services at DisasterLegalAid.org. Administered by Pro Bono Net, DisasterLegalAid.org is a joint effort of Lone Star Legal Aid, Pro Bono Net, the American Bar Association’s Center for Pro Bono, the Legal Services Corporation and the National Legal Aid & Defender Association.

The platform will mobilize legal professionals in the aftermath of a disaster to help disaster-impacted communities get free legal aid and self-help resources.

Fetch, DAN’s global full-service mobile agency, produced the creative, including videos, display-ads and social content. These creative executions will ask: “Can they count on you?” as well as “Communities are counting on your skills – will you help them?” and “Are you with us?”..."

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Topics:
  • Disasters
  • Pro Bono/Legal Services
  • Technology