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Ethics 20/20: Clarifications of Existing Rules Are Enough to Accommodate Lawyer Marketing on Web

Friday, July 08, 2011


The ABA Commission on Ethics 20/20 today posted draft versions of its recommendations relating to lawyer marketing in the Internet Age on its website for review and comment.

The recommendations propose changes to three provisions in the ABA Model Rules of Professional Conduct that address marketing and solicitation by lawyers. The proposals and an accompanying report (PDF) indicate that while legal ethics rules should accommodate the growing use of electronic communications by lawyers for marketing, the commission does not see the need to tear up the existing rules and start over. Rather, the commission is proposing specific revisions to the existing rules to clarify how they apply to electronic communications.



The deadline to send comments is 8/31/2012.


The proposed rules text can be found here:

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