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Cognizant of the powerful forces shaping public discourse, the Thomson Reuters Institute is pleased to produce a summer-long thought leadership spotlight on race relations, ideological division, and law enforcement reform during a seminal moment in modern society. Our aim is to bring together perspectives from key influencers and power brokers from the academic, practitioner, and regulatory quarters for a series of cordial and earnest dialogues around social upheaval and transformation.

Increasingly today, a long list of prominent brands, companies and organizations–including professional sports leagues–have made headlines and generated social media chatter over their active social advocacy and social awareness position(s). Such actions, however noble or well-intentioned, have yielded polarized responses among customers, employees, and investors and added heightened significance to corporate citizenship in our current climate. This webinar examines the factors and influences many organizations consider before sharing their message with the market. Key discussion points include:

The impact of political tribalism, social unrest, and the global pandemic on corporate strategy
Defining and understanding corporate sociopolitical activism
Does a company’s social or political view impact or influence consumers patronage or brand loyalty?
Anticipating liabilities and preparing responses to both internal and external reaction to corporate or sociopolitical activism
Measuring the financial and reputational impact of sociopolitical advocacy and how achieving success for one measure may not equate to success for the other