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Pro Bono Net

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Social Media for Non-Profit and Public Interest Organizations 2014

Thursday March 20

  • By: PLI
  • Time: 9:00 AM - 12:30 PM
  • Time Zone: Pacific Time (US & Canada)
  • Location:
    PLI California Center
    685 Market Street
    San Francisco and Webinar, CA
  • Website:

Why You Should Attend

With the growing focus on social media in the legal profession, smart non-profits and public interest organizations are cultivating a robust social media presence. Learn how to stay on the forefront of this new technology and harness the potential of social media to grow your network of supporters and expand your organization's footprint. We'll discuss what tools are working for non-profits, how to hone your organization's voice and content strategy, and how to develop and support a social media policy and management plan across your program.

What You Will Learn

Drawing on the latest research and trends and a case study of one non-profit, we'll explore how social media and networking tools can be used to grow your organization's online presence, and in turn, attract more supporters, donors and volunteers. By the end of this seminar attendees will be familiar with:

  • Common social media tools and how to choose the right ones for your program
  • How to develop an effective - and sustainable - content strategy
  • Approaches to developing and honing your organization's "voice"
  • How to engage with and respond to diverse constituencies online
  • How to develop and maintain a social media policy and management plan
  • Professional and ethical considerations for using social media
  • How to define and measure your social media impact

Who Should Attend

The session is appropriate for executive directors, program administrators, pro bono managers, and communications and fundraising staff at non-profit and legal services organizations. We will draw on research and examples from the public interest legal community as well as the non-profit sector at large.

Register for free at PLI.

PLI Group Discounts

Groups of 4-14 from the same organization, all registering at the same time, for a PLI program scheduled for presentation at the same site, are entitled to receive a group discount. For further discount information, please contact or call (800) 260-4PLI.

PLI Can Arrange Group Viewing to Your Firm

Contact the Groupcasts Department via email at for more details.


All cancellations received 3 business days prior to the program will be refunded 100%. If you do not cancel within the allotted time period, payment is due in full. You may substitute another individual to attend the program at any time.


Thanks to PBN Sponsors:

  • ALM
Pro Bono and legal aid attorney resources - Pro Bono Net

Volunteer Profile

Kate Powers is an associate in the litigation department at Akin Gump Strauss Hauer & Feld LLP. She holds a J.D. from Cornell Law School where she served as a Notes Editor of the Cornell International Law Journal. She currently volunteers with Her Justice in New York. Read More

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